From our new website, TeachGIS.org, we published a White Paper today that focuses on how to talk to university administrators about GIS. First, make sure they know what GIS is, and what it’s not (i.e., GPS). After that, it all depends on your intentions. Different messages for different expectations. Build some connections, share some stories, offer some statistics, anticipate and mitigate the tensions. Figure out what your favorite GIS video, book, or website is, and send it to your Provost or Dean, just to say hi.